Ironline Advisors is in the business of transitions. This can be scary. Knowledgeability. Dependability. Profitability. These are a few of the ideas you want to convey when facilitating mergers and acquisitions. A client’s lifetime of hard work may be in their hands. So, as we began designing the brand, we focused on one of the simplest symbols of stability–the triangle with its low center of gravity. At the same time, the shape implies tracks in perspective. The environment is a tunnel from which you will eventually emerge into the light thanks to steadfast guidance. The logo was delivered within a brand style guide, stationary suite and website. The typographic elegance of the font Tiffany paired with a conservative palette of sage green and grey provided a visual language similar to that of currency.