The Alabama and Lyric theaters approached us in 2023 to help create a campaign to promote their fundraising efforts to fully fund the Endowment which will preserve the theaters in perpetuity. We created hand-drawn illustrations based on our muse characters who were introduced during the Lyric’s reopening in 2016, and focused on speaking directly to attendees through mirror graphics, posters, digital graphics, an updated donor wall for large donors, and full-size banners which welcome visitors to the theaters.